CONTENT
How can brands capture the loyalty of Gen Z?
Content and research project in partnership with Snap, exploring how Gen Z develop brand love. I led the US quantitative research with over 700 consumers, designing a bespoke survey, coordinating with internal teams and third-party partners for outreach, commissioning a writer, and serving as first-pass editor.
Consumer whiplash in China continues to challenge luxury
Leading a quarterly tracker study on the Chinese market in partnership with Barclays, capturing post-Covid recovery. I collaborate with local research teams to design culturally nuanced quantitative research.
How Jade Holland Cooper Is Betting on Britishness for Growth
Interviewed founder Jade Holland Cooper on her eponymous brand. We discussed its founding, subsequent growth, market expansion plans, and focus on Britishness.
Where to find luxury’s new path to purchase
Content and research project in partnership with Amazon Ads, exploring how brands can navigate digital spaces to increase discovery. I led the quantitative research of over 2,700 consumers in Europe, designing a bespoke survey, coordinating with internal teams and third-party partners for outreach, commissioning a writer, and serving as first-pass editor.
