Proprietary Work
The Vogue Business Index is a proprietary ranking of the top 60 luxury fashion brands. The research comprises a global quantitative study across 11 markets, alongside digital analysis and brand audits.
I lead the project end-to-end, overseeing project management, research design, analysis, and content production. I manage junior researchers and collaborate with internal editorial, production, and research teams, as well as third-party data providers.
The Vogue Business Beauty Index is a proprietary ranking of 30 editorially selected beauty brands. First launched in 2023, I designed the Beauty Index research framework, building on our pre-existing fashion study.
As with the Fashion Index, I lead the project end-to-end, overseeing project management, research design, analysis, and content production.
The Vogue Business Watch Index is a proprietary ranking of 20 editorially selected watch brands. First launched in 2024, I designed the Watch Index research framework, building on our established fashion and beauty studies.
The Watch Index is our only sponsored proprietary project. Alongside end-to-end project management, I managed client relationships for both editions and integrated proprietary client data into the methodology.
