Thought Leadership
Hosted a dinner for 20 senior executives in the beauty industry in partnership with Amazon Beauty. The discussion centred on personalisation in beauty, drawing on findings from the Vogue Business Beauty Index.
IBM Think on Tour
Acted as a panelist at IBM’s Think on Tour Conference in Stockholm. The panel centred on business cases of Generative AI in fashion and consumer acceptance of the technology within discovery journeys.
Hosted a dinner for 20 senior executives in the wellness industry in partnership with Front Row. The discussion centred on how discovery has shifted for the wellness industry, drawing on findings from the clients proprietary data.
Amazon Ads Cannes Lion
Acted as a panelist at the Amazon Port at Cannes Lions. The panel focused on consumer discovery through cultural touchpoints, informed by quantitative research conducted in partnership with Amazon Ads.
Virtual Events
Vogue Business Watch Index Webinar
Across all proprietary projects, I lead content development and present the findings through webinars. The 2025 Watch Index edition achieved record average view times.
Masterclass Series
Conducted interviews with senior executives at Esprit and NBCUniversal for a masterclass series in partnership with influencer marketing company, GRIN. The series focussed on building brand endurance through the creator economy.